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Let’s Chain It is a professional learning journey focused on end-to-end value chain integration. Instead of treating business functions in silos, this program teaches participants to see how procurement, operations, supply chain, and sales interconnect. Through real business cases and simulation, you’ll learn to read and analyze financial statements and to understand how every decision impacts profitability.
The Fresh Connection - No. 1 Supply Chain Simulation Game
A global company is on the brink—facing heavy losses, declining performance, and broken value chain alignment. As part of a newly appointed leadership team, you and your colleagues step into the roles of Supply Chain, Operations, Purchasing, and Sales. Your mission: rebuild the company, restore profitability, and prove your ability to drive integrated business success.
Collaborate across supply chain, operations, purchasing, and sales to design strategies, manage operations, and make critical decisions—testing how each choice affects profitability and performance.
Teams consist of four key roles (Supply Chain, Operations, Purchasing, Sales), with the option of a Coach/Director to guide and support the team throughout the challenge.
With Let’s Chain It and the world-renowned The Fresh Connection Simulation Game, businesses can accelerate digital transformation and build a resilient supply chain. Leverage digital technologies to create agility, responsiveness, and strength in the face of today’s economic challenges.
Let’s Chain It trains professionals to master end-to-end value chain integration
Traditional business silos drain profitability. When procurement, operations, finance, and sales act independently, organizations lose speed, efficiency, and customer value.
Let’s Chain It breaks down these silos by teaching end-to-end value chain thinking. Every participant learns to connect daily decisions to financial outcomes, customer satisfaction, and long-term growth.
Through immersive simulation and expert guidance, you will:
See the Big Picture – Understand how your role impacts the entire value chain.
Make Smarter Decisions – Test strategies in a risk-free environment before applying them in real life.
Drive Measurable Results – Link operational choices to cash flow, margins, and business performance.
Build Future-Ready Skills – Align with Vision 2030 by developing leaders equipped for a competitive, digital economy.
The team will gain new knowledge and skills.
Principle Consultant, SCM
Director - Consulting Services
Director - Consulting Services
The Journey Leaders
Guided by three seasoned supply chain and operations experts, this program takes you on a transformative journey — equipping you with the insights and tools to elevate your supply chain performance
Based on Stage 1 results, the best-performing teams from both regions (Riyadh and Jeddah) will qualify to join the Saudi finals, which will run virtually for 3 days as follows (Riyadh Timezone):
The top 3 teams in stage 2 will qualify to join the international (global) finals and participate with multiple company teams from other countries. The global final will run virtually for 4 days as follows (Riyadh Timezone):
In this stage, teams in both regions (Riyadh and Jeddah) will participate in a one-day face-to-face workshop to get trained and participate in 3 rounds of a serious supply chain game, The Fresh Connection (TFC) business simulation:
Based on Stage 1 results, the best-performing teams from both regions (Riyadh and Jeddah) will qualify to join the Saudi finals, which will run virtually for 3 days as follows (Riyadh Timezone):
The top 3 teams in stage 2 will qualify to join the international (global) finals and participate with multiple company teams from other countries. The global final will run virtually for 4 days as follows (Riyadh Timezone):
Let’s Chain It in value chain and supply chain learning journey which is perfectly designed for professionals in the fields of supply chain, operations management, sales, procurement, Inventory management and Finance.
Let’s Chain It, is a learning journey that is designed for organizations, ideally, 4-5 people from each organization are forming one team representing their organization in this event, so individuals can not join Let’s Chain It.
Let’s Chain It, is not a workshop, it is a comprehensive learning journey in which the participants will not only receive theoretical knowledge but also, they will have practical business cases on one of the most advanced business simulators that replicate real business scenarios.
The Fresh Connection (TFC), Netherlands is one of the most advanced business simulators that 3DVRAI use in Let’s Chain It to make the participant live real business scenarios and teaches the participants how to deal perfectly with each scenario and how to take the ideal strategic and tactical decisions in each case.
We highly recommend at least 1-2 senior managers attend the learning journey with their team to motivate them and help them in taking business decisions, especially through the business simulation rounds.